Colour and Trend Forecasting
The design industry uses Colour and Trend Forecasting in all areas of design from fashion, furnishings, types of fabrics, colours, new products, technology etc. etc. the list is virtually endless.
Forecasting – Colours and Trends for consumers
We all buy magazines whether they are fashion orientated e.g. Vogue, Harpers Bazaar, Elle, Red or interior/lifestyle magazines such as Elle Decoration, Homes and Gardens, World of Interiors, Country Living to name just a few. These magazines direct us to the latest retail/lifestyle trends that are available in retail outlets from expensive high end designer ranges to the mid range shops and then to the lower/cheaper end of the market.
We are all influenced by colour trends and lifestyle trends whether it is the latest clothes, interior fabrics, accessories, make up or coffee.
However the story of trend forecasting whether for colours, interiors, fashion etc. does not start with our monthly magazines, newspapers, TV etc.
Usually ‘Trend Forecasting’ work years ahead, e.g. when I was designing fashion prints I was designing 18 months/2years ahead of the fashion season. Designers use trend forecasting magazines such as View on Colour, Bloom books or subscribe to organisations such as WGSN, Trend Bible, Pantone.
I used the Trend Forecasting colour board for Spring Summer 2016 shown above as a colour story for two of this Summers new greeting card designs; Summer Swifts
I make my own Trend/Colour/Forecasting boards using magazines and catalogues to help organise my own thoughts on colour, pattern, texture and materials.
I sometimes refer to older Colour Trend boards particularly if the colours have a similar feel for a current or projected season.
I created prints for women wear and used the ideas to create a greetings card featuring maple leaves filled with decorative patterns.
Pinterest is a fantastic tool for collating different boards to inspire, inform etc. I use it to create online Forecasting boards for different seasons e.g. Spring Summer 2016 and Spring Summer 2017 I also use Pinterest to collate ideas for texture, printmaking techniques, botanicals, patterns, food, trees, leaves the list is endless.
I do hope that if you do not use Pinterest now this little Blog might tempt you to make an account and start pinning.